"Make the cut"

Late Modern

Designer Firm: Principle Type

Creative Team:  Nathan Savage, John Bohls

Client:  Portland Community College

How magazine pg. 54, Fall 2016

When I saw this image, it reminded me of the design style of Saul Bass.  I liked the visual pun of "make the cut" with the main words cut in half, along with a knife going through them.  This composition makes use of the black negative space by splitting the type.  The form of the hand and the knife are very simple and minimalistic.  The way they connect with each other gives it that Saul Bass modernism appearance.